Since primary school one of my major dreams in life has been to become a designer. In 2017 I decided to give that dream a shot and applied to study goldsmithing at Axxell. 

​

At the time, I already had a vision for Juuret Jewellery. I wanted to make jewellery that told a story about history and where we come from. I wanted to help people discover our shared history in a fun and new way. I wanted to share the passion I feel for both history and design with others.

​

Having studied history at university for eight years and worked at museums dedicated to Finnish cultural heritage for almost as many, it felt natural that I should make jewellery inspired by these subjects that I know and love. During my goldsmithing studies, as I was struggling with depression, I came to realise that I also want to make jewellery inspired by other things that are important to me - particularly mental health - and consequently "lived experiences" was added to the sources of inspiration for my jewellery.

​

Jewellery to me is a way of expressing yourself, your esthetics, and your values. I believe the jewellery you wear should make you feel special and ready to take on the world. Jewellery tells a story and I want the story of the jewellery I make to be one of empowerment and finding a connection to your roots. You should be able to wear jewellery with a clear conscience and it is important to me both personally and professionally to live and work as sustainably as possible.

​

Juuret Jewellery is, at its core, the amalgamation of my passions for history, design, and sustainability.